Several business owners are now using free ebooks to promote their business. Sometimes those free ebooks are aimed at converting the reader into a customer, and in some instances to convert the reader into a buyer of an affiliate product.
But whatever the reason you are writing a Free Ebook, there are three things you should include:
1. A Resources Section
Let us say your ebook is about fishing, and aimed at convincing the ebook reader to register for your membership site on fishing tips. Here are some things you can include on your Resource Section:
* Other sites that your reader might find useful
* Other reports or ebooks that they might find useful
* Details to some of the best newsletters on fishing
* Links to Amazon for books or DVDs on fishing
And so on. And of course, any of these could be your products, affiliate products, or just normal links to normal sites.
If your ebook is rebrandable, you should even include details of the rebranding progam that you're using, with your affiliate link on it.
2. Freebie Section
Tell your reader about other free stuff they can get from you. These could be in return for joining your mailing list. In fact, your Free Ebook can be a great tool to build your mailing list.
Again, these free stuff might include affiliate links or links to your own products. They might also be viral tools to promote your site, such as rebrandable ebook.
3. A "work in progress" Section
Do you have other sites that are perhaps not related to fishing? Grab this chance to tell other people about your other sites that are in the making. Tell them about it, some of your readers might be interested.
If you have products that you wish to promote like a fishing DVD set to complement your membership site, write a little bit about it, and send readers to a lead-capture page for that product.
This can also be a great way of getting information, in case you are interested in surveying readers of the ebook - tell them about the survey so that you can get some more feedback.
And, those are the three things you can include in your Free Ebook to help further promote yourself, your business, or your products and services.